RUDD. F/W 20' Launch

This launch really pushed me. Launching with a range of 7 T-shirts was one thing, but having custom designs created was like stepping into a whole other world.

That didn't change the fact of how special this fall launch is. I managed to bring to life designs I've had for years... yup... literal years.

The Ribbed Set was inspired by my love for long johns. I wanted to make the tank & leggings a set because I wanted people to have two pieces that can be worn and styled both together and separately in hundreds of different ways.

It's hard to choose a favorite but I have to admit, The Canvas Mini Tote is actually my favorite item in my F/W lineup. I've always had a love for accessories but I always wanted something that hung in the balance of casual yet chic. The idea of a mini canvas bag was just something that didn't really exist (at least not in the way I liked) so I created the mini tote I wanted.

My love for pins had a lot to do with me creating a canvas bag specifically because canvas is a material I felt comfortable enough to stab with pins.

Which leads me into my next bag design The Canvas Micro Bag. I realized there were more and more places that I would go to where I preferred to be hands-free. From that idea I decided to create something small but practical that could hold only what I needed and thus my micro bag was born.

Last in the lineup is my "Money Trap" Pin. As I mentioned before I love pins so of course I needed a pin to go along with the two canvas bags I created. The pin design really speaks to me because I like to think I am very careful with how I spend my money. In the year of 2020 I've learned to not only save but to spend with intention and thats exactly what this pin symbolizes.

Overall this launch has opened my eyes to the hard but rewarding journey involved with having a RTW line and I'm already thinking about 2021 launches.

If you haven't by now, please be sure to check out my brand ruddthelabel.com